Areas of practice

Commercial / Narrative

Brand films, campaigns, and content / Narrative film, production, and post.

The Frye Company
For brands

Brand / Commercial

  • Commercial Video
  • Brand Content
  • Campaigns
  • Social / Digital
  • Post-Production
View the work
Roots production crew
For film

Narrative / Production

  • Narrative Film
  • Production
  • Camera
  • AD / Script
  • Art Department
View the work

About

Working across commercial and narrative production.

Rand Al-Safi blends advertising with the art of cinematic experience, drawn to culture-driven stories that turn strategy into something worth watching. She currently works part time as a commercial PA, staying close to production while building her own body of work.

Producing Brand Strategy Content Production